SOCIAL MEDIA: SHOULD YOUR BUSINESS TAKE IT SERIOUSLY?

Isn’t Twitter a waste of time? Isn’t Facebook for the kids? Not anymore. It’s true that Twitter and Facebook started out with very ‘non-business’ objectives. The founder of Twitter actually did invent it so you could tell everyone you were going to the shop to get...

IS YOUR BUSINESS SAILING ALONG WITHOUT A MAP, DRIFTING?

For many, the word ‘budget’ is about as appealing as the word ‘diet’. It seems to imply what you will go without, rather than what you will achieve. To a successful business owner, however, the word ‘budget’ has a very different meaning. It’s more like a map than a...