We recently came across a very interesting blog post by Rob Wormley, on some tips to help grow your business. His post has a comprehensive list of low cost strategies you can use. To read the full blog click herehttp://wheniwork.com/small-business-growth/.
Listed below are some of our favourites:
To build brand awareness and reputation
- Share your expertise on a company blog, LinkedIn post or YouTube video. Make sure you create original content which will not only make your clients notice but also remember.
- Speak at events. It is a great way to connect with other businesses and future customers.
To get repeat business, you can:
- Learn (and remember) the names of your customers. People like doing business with people. Take time to learn the names of your customers. Show them you care.
- Send handwritten thank you cards. Your customers will be very impressed that you’ve taken the time to write a handwritten note in this fast paced world we live in today.
To find and land new customers, you can…
- Join the local chamber of commerce. Networking can be a powerful and inexpensive way to meet other people in your community.
- Offering a free seminar or webinar is another great way to build a reputation for yourself and your business. It’s also a great way to connect with people who might be interested in doing business with you.
- Talk (and listen) to your existing clients. Your existing customers likely have a lot of insight to share with you.
To develop better products and services, you can…
- Ask your customers to fill out surveys. Thanks to services like SurveyMonkey and Google forms, it doesn’t take much time or money to create and launch a survey these days. Consider creating one for your customers, and use the free information you get from them to make changes that matter.
- Meet with other business owners. As mentioned earlier, other business owners can be a good source of new business for you. Spend time developing relationships with other business owners in your city or community.
To attract and hire top talent, you can…
- Let your current employees do the talking. If you are growing but you don’t have the time or resources available to search for the right talent to add to your team, make sure you spend time connecting with your employees.
- Ask your customers for help. Your customers can also help you find the right people you need. Don’t be afraid to put the word out that you’re looking for help. You can even offer them discounts in exchange for referrals!