So, you’re a local pharmacy in Australia looking to reach more local customers. There are people living so close to your shop, or transiting through your area – how do you reel them in? There are a few things to consider that you might find work for you. These methods are used by other businesses and have seen great success.
1. Make use of Flyers and Brochures
Flyers are an old-school marketing tactic that can be very effective – especially if you’re strategic about where you leave them. If your pharmacy is near a train station, for example, consider leaving flyers in the nearby cafes and restaurants. You could also team up with other local businesses to cross-promote – they hand out your flyers and you do the same for them. This is a win-win because you’re both reaching new audiences.
2. Get Active on Social Media
Social media is a powerful marketing tool and it’s only getting bigger. Make sure your pharmacy has a presence on at least one platform – Facebook is a good place to start. Post engaging content, run competitions and offer discounts to followers. You can also use social media to build relationships with other local businesses.
3. Use Google Ads
Google Ads is a form of online advertising that allows you to target potential customers who are searching for keywords related to your business. For example, if someone searches for “pharmacy near me”, your ad could appear at the top of the results. Google Ads can be a great way to reach new customers in your local area.
4. Invest in a good pharmacy accountant
A good pharmacy accountant can help you save money, grow your business and make better financial decisions. They can also help you with tax and compliance issues. Make sure you find an accountant who is experienced in the pharmacy industry and who you can trust. The team at MSI Taylor are experts here and can help you with all your pharmacy accounting needs. We have many pharmacy accounting clients, so we can give you the best advice and service possible.
5. Get involved in the local community
One of the best ways to connect with potential customers is to get involved in the local community. This could involve sponsoring a local event, hosting a stall at a market or setting up a donations bin for a charity. Whatever you do, make sure it’s something that aligns with your pharmacy’s values.
By following these tips, you should be able to reach more local customers and grow your pharmacy business. If you need any help with the financial side of things, make sure to get in touch with MSI Taylor. We’re always happy to help!